Discounts are the most popular benefits in most loyalty programs. Unfortunately, it is difficult to finance an attractive discount policy with worsening economic conditions. Points, free shipping,
Customer Engagement & Loyalty
In simple words
You can find tips and advice to help you grow your skills and business. You will also find book references, product descriptions, and recommendations, or meet interesting people from the Customer Engagement & Loyalty industry.
You used to send your email every week and generate a straightforward and effortless stream of revenue out of it. But lately, it seems not to be the case
Probably, you can imagine a company without logistics. Or (hold on tight and take a deep breath), without a marketing department. Nowadays, some firms even decide to operate without headquarters or offices.
The size of the club does mean nothing without a broader context. If you want to understand how good your loyalty programme is, follow this six KPI’s.
Brands need to be loyal to the customers instead of customers being loyal to the brand.
If you want to see loyalty, you have to offer it first.
Direct marketing is a field that quite often goes unnoticed or, at best, is the last phase of the communication planning process.
The pull/triggered communication process is similar to the classical product discovery process, with the main principle: go to market and meet customers as fast as possible.
How to work with your communication process for push/newsletter communication.
Using a sports metaphor, traditional marketing would be a sprint, whereas direct marketing—a marathon, or, even an ultra-run. Hence, it is necessary to think of a good strategy and specialisation.
In the shadow of cookies judgment day prepared by Google, we can observe the silent revolution cooked by Apple.
Painful truth about customer churn and a couple of ideas to ease your pain People abandon your brand because you don’t deliver enough value to them. Period. It
Do you know why people in your company don’t like you? It’s simply because you are the owner of the Single View of the Customer. You aggregate
For many brands, rewards mechanics are a starting (and end-) point. They simply offer points, tokens, or miles for your spend. For me, this should rather be perceived