You can find tips and advice to help you grow your skills and business. You will also find book references, product descriptions, and recommendations, or meet interesting people from the Customer Engagement & Loyalty industry.
Subscriptions are becoming increasingly popular as a form of revenue for businesses. With so many different options available to customers, it can be difficult for businesses to know which key
TikTok is slightly addictive, but whether you like it or not, it is the easiest way to be updated and grow your brand.
Learn how to create engaging loyalty program activities to drive customer loyalty and engagement with benefits, rewards and branded community
You may think that the current market downturn is unique? But people behave similarly in the face of the dropping economy.
List of loyalty program benefits for boosting identification, engagement, data acquisition and sales that will cost you (almost) nothing.
Control groups are a powerful tool for evaluating your communication performance. You will learn how to work with it.
Nowadays, every brand has its own mobile application. After all, our lives have already moved to the smartphone, right?
You used to send your email communication every week and generate a straightforward and effortless stream of revenue out of it. But lately, it seems not to be the
Acquire and activate the new customers, develop and retain active and regain inactive customers. How to Make the Most of It?
Before you even start with your one-to-one communication…be aware of the main procedures and terms
Optimisation of your email communication is like lean management: everyday 1% improvement, you’ll end up thirty-seven times better.
Maximize Your Email Communication Performance: Get the Metrics You Need to Take Your Results to the Next Level!
The size of the club does mean nothing without a broader context. If you want to understand how good your loyalty program is, follow these six KPIs.
Brands need to be loyal to the customers instead of customers being loyal to the brand. To see loyalty, you have to offer it first.
Direct marketing is a field that quite often goes unnoticed or, at best, is the last phase of the communication planning process.
The pull/triggered communication process is similar to the classical product discovery process, with the main principle: go to market and meet customers as fast as possible.
How to work with your communication process for push/newsletter communication.
Using a sports metaphor, traditional marketing would be a sprint, whereas direct marketing—a marathon, or, even an ultra-run. Hence, it is necessary to think of a good strategy and specialisation.
Big Tech brands steer our attention away from more essential problems, and regulators, typically lagging behind reality, are not so eager to solve the issue.
In the shadow of cookies judgment day prepared by Google, we can observe the silent revolution cooked by Apple.
“People are not loyal, and they are looking only for better deals!”
Painful truth about customer churn and a couple of ideas to ease your pain People abandon your brand because you don’t deliver enough value to them. Period. It
Do you know why people in your company don’t like you? It’s simply because you are the owner of the Single View of the Customer. You aggregate
Measure the impact of all your actions People listen when the money talks. This simple truth determines the relations and rules in our organisations. Recourses are
Mass media are getting less mass. People spend more time than ever consuming the content, and this trend only seems to speed up. Growth accelerates with
For many brands, rewards mechanics are a starting (and end-) point. They simply offer points, tokens, or miles for your spend. For me, this should rather be perceived
„Our average customer spends x euro and visits us y times. She is x% female and is xx years old”—sounds familiar? The old marketing legacy tends to simplify
Customer journey becomes more and more fluctuant. How many times did you start on the website to finalise your purchase in the store? How many times, being in a physical