You can find tips and advice to help you grow your skills and business. You will also find book references, product descriptions, and recommendations, or meet interesting people from the Customer Engagement & Loyalty industry.
You used to send your email every week and generate a straightforward and effortless stream of revenue out of it. But lately, it seems not to be the case
Probably, you can imagine a company without logistics. Or (hold on tight and take a deep breath), without a marketing department. Nowadays, some firms even decide to operate without headquarters or offices.
Before you even start with your one-to-one communication…be aware of the main procedures and terms
Optimisation of your one-to-one communication is like lean management: every day 1% improvement, each day for one year, you’ll end up thirty-seven times better by the time you’re done.
When planning communication activities, it is vitally important to ask yourself: “what goal I would like to achieve?”
The size of the club does mean nothing without a broader context. If you want to understand how good your loyalty programme is, follow this six KPI’s.
Brands need to be loyal to the customers instead of customers being loyal to the brand.
If you want to see loyalty, you have to offer it first.
Direct marketing is a field that quite often goes unnoticed or, at best, is the last phase of the communication planning process.
The pull/triggered communication process is similar to the classical product discovery process, with the main principle: go to market and meet customers as fast as possible.
How to work with your communication process for push/newsletter communication.
Using a sports metaphor, traditional marketing would be a sprint, whereas direct marketing—a marathon, or, even an ultra-run. Hence, it is necessary to think of a good strategy and specialisation.
Big Tech brands steer our attention away from more essential problems, and regulators, typically lagging behind reality, are not so eager to solve the issue.
In the shadow of cookies judgment day prepared by Google, we can observe the silent revolution cooked by Apple.
“People are not loyal, and they are looking only for better deals!”
Painful truth about customer churn and a couple of ideas to ease your pain People abandon your brand because you don’t deliver enough value to them. Period. It
Do you know why people in your company don’t like you? It’s simply because you are the owner of the Single View of the Customer. You aggregate
Measure the impact of all your actions People listen when the money talks. This simple truth determines the relations and rules in our organisations. Recourses are
Mass media are getting less mass. People spend more time than ever consuming the content, and this trend only seems to speed up. Growth accelerates with
For many brands, rewards mechanics are a starting (and end-) point. They simply offer points, tokens, or miles for your spend. For me, this should rather be perceived
„Our average customer spends x euro and visits us y times. She is x% female and is xx years old”—sounds familiar? The old marketing legacy tends to simplify
Customer journey becomes more and more fluctuant. How many times did you start on the website to finalise your purchase in the store? How many times, being in a physical