Subscriptions are becoming increasingly popular as a form of revenue for businesses. With so many different options available to customers, it can be difficult for businesses to know which key
Customer Engagement & Loyalty
In simple words
You can find tips and advice to help you grow your skills and business. You will also find book references, product descriptions, and recommendations, or meet interesting people from the Customer Engagement & Loyalty industry.
TikTok is slightly addictive, but whether you like it or not, it is the easiest way to be updated and grow your brand.
Learn how to create engaging loyalty program activities to drive customer loyalty and engagement with benefits, rewards and branded community
List of loyalty program benefits for boosting identification, engagement, data acquisition and sales that will cost you (almost) nothing.
Nowadays, every brand has its own mobile application. After all, our lives have already moved to the smartphone, right?
You used to send your email communication every week and generate a straightforward and effortless stream of revenue out of it. But lately, it seems not to be the
Acquire and activate the new customers, develop and retain active and regain inactive customers. How to Make the Most of It?
Before you even start with your one-to-one communication…be aware of the main procedures and terms
Optimisation of your email communication is like lean management: everyday 1% improvement, you’ll end up thirty-seven times better.
The size of the club does mean nothing without a broader context. If you want to understand how good your loyalty program is, follow these six KPIs.
Direct marketing is a field that quite often goes unnoticed or, at best, is the last phase of the communication planning process.
The pull/triggered communication process is similar to the classical product discovery process, with the main principle: go to market and meet customers as fast as possible.
How to work with your communication process for push/newsletter communication.
Using a sports metaphor, traditional marketing would be a sprint, whereas direct marketing—a marathon, or, even an ultra-run. Hence, it is necessary to think of a good strategy and specialisation.
In the shadow of cookies judgment day prepared by Google, we can observe the silent revolution cooked by Apple.
Painful truth about customer churn and a couple of ideas to ease your pain People abandon your brand because you don’t deliver enough value to them. Period. It
Do you know why people in your company don’t like you? It’s simply because you are the owner of the Single View of the Customer. You aggregate
For many brands, rewards mechanics are a starting (and end-) point. They simply offer points, tokens, or miles for your spend. For me, this should rather be perceived